Adding Character to Your Business

On April 15, 2011, in business, mailing, marketing, printing, sales, signs, by Kevron Printing

My 10-year-old son, Antonio, has become quite the prolific writer lately. What I found extraordinary is that he has a method to his writing style that is the formula for outstanding stories and marketing copy. Think back to your favorite books and movies. What were the most influential and powerful ones? Were they fairy tales, […]

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Guy Little, the little guyMy 10-year-old son, Antonio, has become quite the prolific writer lately. What I found extraordinary is that he has a method to his writing style that is the formula for outstanding stories and marketing copy.

Think back to your favorite books and movies. What were the most influential and powerful ones? Were they fairy tales, comics, novels, heroic tales of non-fiction? Chances are there was a plot with a hero up against insurmountable odds.

This is the kind of stuff that burns an image into our minds. The “Greatest Story Ever Told” is full of heroes from which we learn how to live our lives to the fullest.

Now, think of the most memorable advertisements you’ve seen. What may pop into your mind are pictures of people, cartoons, or animated characters who either personify the customer or personify the company in a way that makes that character a hero with which you can relate.

So, why should we, when we talk or write about our business, stick with the same old boring formula of who we are and what we do? The fact is, without a story, quite honestly, NO ONE CARES!

I recently found a formula I’d like to share with how to create mindshare among your customers that you can take action on today.

The Formula

  1. There is a character–you MUST develop a character for your business: whether that character is you or something in the way of an actor or a cartoon or caricature.
  2. There are parables–there are stories that are surrounded by a lesson to be learned
  3. There are miracles–something amazing happens
  4. There is insider language–whatever you right must be written in the vernacular of your audience
  5. There is dogma–there are ABSOLUTE truths
  6. There is testimony–there is someone who, in awe, can verify the story

I want you to meet Guy Little, the little guy (pictured above). Guy is the protagonist of my upcoming book, and has been and will be featured in some of my company’s stories. If you’d like to see Guy’s latest appearance, sign up for our mailing list to receive your free copy of our FREE report entitled: “Funny Face.” If you are already a member of our mailing list, you can download this mini e-book through the March edition of our monthly newsletter.

Keep Moving Forward!

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