Advertising…How are you doing it?

On September 29, 2011, in design, marketing, printing, sales, by Kevron Printing

Do you know how many advertisements you are exposed to everyday? Of course you don’t…how could you it’s probably in the thousands. So… How do you make your business standout. Creativity, Repitition and Variety.  Now, more than every before we are bombarded with advertisements, but what is different is how many different media we are […]

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Do you know how many advertisements you are exposed to everyday?

Of course you don’t…how could you it’s probably in the thousands.

So…

How do you make your business standout. Creativity, Repitition and Variety.

 Now, more than every before we are bombarded with advertisements, but what is different is how many different media we are targeted by. Traditional media such as Television, Newspaper, Radio, Print and Mail are still prevalent. However, now you can add to that mix Social Media, Website, E-mail, Text Messaging, Blogs, Twitters and the next new medium is right around the corner. The answer is…all of the above. Coordinating your advertising between all the media is key to your advertising/marketing success. Your business’ marketing needs to give your targets the opportunity to decide how to be reached. If the like email your direct mail piece should direct them to your website so they can sign up for your email. If they like to receive a mail piece rather than an email your website should allow them to add their home or business address to there contact information.

Today’s marketing approach is no longer decided by the company and forced down the consumers throat…they just won’t take it. Today’s consumer wants to be able to decide how to relate to you and if you don’t give them the chance another company will.

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