Be A Resource…

On July 12, 2011, in business, marketing, sales, by Kevron Printing

In these times of constant information overload, our clients (and when I say “OUR” I mean yours and mine alike) are looking for a way to find the straightest line from their problem to the solution. Gone are the days when (for instance) a printer can just print or, for that matter, a painter can […]

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In these times of constant information overload, our clients (and when I say “OUR” I mean yours and mine alike) are looking for a way to find the straightest line from their problem to the solution.

be a resourceGone are the days when (for instance) a printer can just print or, for that matter, a painter can just paint, or a lawyer can just practice law. The expectation today is that a solutions provider has the tools to connect people with solutions related to their needs and to the specialty of their vendor. For instance, a painter may be expected to know a drywall person, etc.

It’s when we can live up to that expectation that we become much more than printers, painters, and lawyers (or whatever it is that you practice). You become an invaluable and irreplaceable resource for your clients.

Do I mean that a printer needs to be an internet marketing company as well? Well… no, not really. However, if a company can provide the connections to the resources they have available with people and companies they know, like, and trust, they have immediately added value to their product and service offerings.

Try being a resource, a directory or encyclopedia, for your clients and their needs. Get to know them well, and don’t be afraid to let go and direct them to one of your strategic partners. It’s in the giving, after all, that you will receive your best rewards.

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