Extremely Low Postage For Saturation Mailings

On July 18, 2011, in mailing, marketing, postcard, printing, by Kevron Printing

At a recent local summit, we learned that the United States Postal Service has created an incredible rate for localized mailings to homes. For as little as 14 cents per stamp, you can send a mail piece 6 1/8 ” X 11 1/2″ to every household within a zip code AND YOU DON’T EVEN HAVE […]

At a recent local summit, we learned that the United States Postal Service has created an incredible rate for localized mailings to homes. For as little as 14 cents per stamp, you can send a mail piece 6 1/8 ” X 11 1/2″ to every household within a zip code AND YOU DON’T EVEN HAVE TO PURCHASE A LIST , GET A PERMIT, OR PAY FOR ADDRESSING! That’s larger than a postcard, and less expensive than most postcard rates!!!

Check out more at:
http://www.usps.com/promotions/everydoordirectmail.htm

If you own a business that promotes to the general public, this service is for you! You can send out up to 5000 pieces per day (a long as they are sorted properly).

Can’t afford to do this on your own even at this low rate? Try going in with another strategic partner to really maximize your profitability.

Make sure you have a call-to-action on your big, bold mailer and get ready for some action! With coverage like this, you are bound to get some calls, emails, visits to your website, “Likes” on FB, texts, or whatever else you may want your audience to do.

We’d be ecstatic to help you make the most out of your next mailing with a powerful printed piece Every Door Direct.

 

 

Be A Resource…

On July 12, 2011, in business, marketing, sales, by Kevron Printing

In these times of constant information overload, our clients (and when I say “OUR” I mean yours and mine alike) are looking for a way to find the straightest line from their problem to the solution. Gone are the days when (for instance) a printer can just print or, for that matter, a painter can […]

In these times of constant information overload, our clients (and when I say “OUR” I mean yours and mine alike) are looking for a way to find the straightest line from their problem to the solution.

be a resourceGone are the days when (for instance) a printer can just print or, for that matter, a painter can just paint, or a lawyer can just practice law. The expectation today is that a solutions provider has the tools to connect people with solutions related to their needs and to the specialty of their vendor. For instance, a painter may be expected to know a drywall person, etc.

It’s when we can live up to that expectation that we become much more than printers, painters, and lawyers (or whatever it is that you practice). You become an invaluable and irreplaceable resource for your clients.

Do I mean that a printer needs to be an internet marketing company as well? Well… no, not really. However, if a company can provide the connections to the resources they have available with people and companies they know, like, and trust, they have immediately added value to their product and service offerings.

Try being a resource, a directory or encyclopedia, for your clients and their needs. Get to know them well, and don’t be afraid to let go and direct them to one of your strategic partners. It’s in the giving, after all, that you will receive your best rewards.

 

Writing For the Soul

On July 9, 2011, in business, mailing, marketing, printing, sales, signs, Uncategorized, by Kevron Printing

One of the themes that has come up more than once within the last week is, “I don’t know what to write about,” when it comes to writing compelling blogs or copy. I think that, just like with anything else we do in life and business, the idea is that you don’t want to write […]

writing, blogging, from the heartOne of the themes that has come up more than once within the last week is, “I don’t know what to write about,” when it comes to writing compelling blogs or copy. I think that, just like with anything else we do in life and business, the idea is that you don’t want to write like it’s all about you. Naturally, we are geared to want to give back to the community–it’s part of what keeps our civilization alive and growing.

Consider when you write, then, to give your readers something to latch on to… from their very core. The more emotional you write, the more compelling your article will be.

My wife Lisa and I enjoy watching the Food Network. One of the shows we “tune in to” on a regular basis is “The Next Food Network Star.” In each season, the winner is the one who can weave their message into their own personal stories.

When you are stuck next time regarding a topic on which to write that can bring in tons of business, STOP! Think about what you can share that can better the lives of those to whom you are speaking, and write from the heart. While writing shouldn’t always be about you in the sense of being self-promoting constantly, writing should make you feel good about what you are doing. Have fun with it, and, naturally, if you need any help, don’t hesitate to call or write.

Keep Moving Forward.

 

Postcard Campaign For the Cost of a Stamp

On July 5, 2011, in business, mailing, marketing, postcard, printing, by Kevron Printing

With our current postage rate for a 1st class stamp being 44 cents, we really need to maximize the ROI of our mailings. One of the best ways to make an impact on your current and potential customers is to send a postcard mailing.After all, no matter what, your target audience is going to see […]

postage stampWith our current postage rate for a 1st class stamp being 44 cents, we really need to maximize the ROI of our mailings.

One of the best ways to make an impact on your current and potential customers is to send a postcard mailing.After all, no matter what, your target audience is going to see your message. They then have a choice to make: read it and either act on it, save it for later, or place it in the “circular file”. In any case, you have made an impression. With an enticing call-to-action, you can create a very successful campaign with a return on your investment far exceeding your expense.

What most people don’t know is that you can typically have a full-color, personalized, and mailed postcard campaign done for around the cost of a 1st class stamp (plus the price of the list). Times have changed, and, what used to be an expensive and daunting task can now be performed at a price point far lower than what most people expect.

Again, for a very limited time this summer, the United States Post Office is featuring a discount on marketing materials featuring a QR code. This is a great time for even greater savings. Contact Us today for more details.

 

To Follow Up Or Not To Follow Up

On June 30, 2011, in business, mailing, marketing, printing, sales, Thank you cards, by Kevron Printing

Fear. It’s what keeps us from attaining great things. It is when we conquer that fear that we are able to climb mountains and swim oceans. As business owners, managers, sales people, and marketers, we are often afraid that we are being pesky when we approach a customer. More than that, to “bother” a client […]

Fear in marketingFear. It’s what keeps us from attaining great things. It is when we conquer that fear that we are able to climb mountains and swim oceans.

As business owners, managers, sales people, and marketers, we are often afraid that we are being pesky when we approach a customer. More than that, to “bother” a client more than once can increase the anxiety that we feel.

However, we must understand that the majority of sales will NOT happen until the customer has been somehow “touched” seven times.

Does that mean you need to hit them over the head seven times… well, that simple answer is “no.” It’s important to understand that a touch can be any of the following:

  1. A meeting in person
  2. A letter
  3. A phone call
  4. Your business card
  5. A brochure
  6. A video
  7. An email
  8. A postcard mailing
  9. A handwritten note
  10. A “thank you” or greeting card
  11. Your website
  12. Your social media outlets
  13. Text messaging
  14. and others

You have the key to your customers pain, folks. If you don’t keep in touch with them, they will most assuredly look for that key elsewhere. As a true giver, it is your responsibility to pursue them so that they have easy access to the keys you hold.

 

Appreciation Marketing…

On June 27, 2011, in mailing, marketing, Thank you cards, by Kevron Printing

A concept that we oftentimes fail to recognize is that the entities with whom we do business, whether a consumer or a corporation, are, in fact, human. That having been said, as humans we all have certain wants and needs that make us feel “whole”. One of those human elements is the need to feel […]

Thank You Card Printing PersonalizationA concept that we oftentimes fail to recognize is that the entities with whom we do business, whether a consumer or a corporation, are, in fact, human. That having been said, as humans we all have certain wants and needs that make us feel “whole”.

One of those human elements is the need to feel appreciated. People like to know that what they’ve done, whether it’s given a referral, paid an invoice, or simply returned a phone call has not gone unnoticed.

Consider in your marketing strategy to take the time to send someone a card, letter, or note (WITHOUT your business card enclosed), to just thank them for the “something special” they’ve done for you. Make it a habit by practicing writing one card each day for one month. Just pick a person each day and do it.

Cards with notes from the heart are a wonderful way to keep in touch with your clients, vendors, and referral partners. By the way, they also tend to have an amazingly successful response rate.

Try one today.

P.S. Kevron has a great deal on personalized greeting cards and keeping-in-touch postcards. Contact us today for more information!

 

The Purpose of Marketing…

On June 13, 2011, in business, business cards, marketing, by Kevron Printing

During a recent webinar hosted by Alex Livieratos of Business Power Coach and George Vanderwoude of WSI a very interesting notion of what marketing really is came up. The reasons for why we market that were listed were the following: To attract new customers To increase average order size To increase the frequency of purchase […]

During a recent webinar hosted by Alex Livieratos of Business Power Coach and George Vanderwoude of WSI a very interesting notion of what marketing really is came up. The reasons for why we market that were listed were the following:

  1. To attract new customers
  2. To increase average order size
  3. To increase the frequency of purchase
  4. To weed out “bad” customers

On a business level, this is essentially the goal of each business and the reasons why we develop strong and lasting relationships. Don’t you agree? We’d love to read your responses.

We want to congratulate Alex and George on a job well done on their new endeavor www.localbizmarketinguniversity.com.

 

Call Them to Act: Relate and Inspire

On June 7, 2011, in business, mailing, marketing, printing, sales, signs, Uncategorized, by Kevron Printing

Tailor Your Message It’s incredible. We’re hit with somewhere about 3000 marketing messages on a DAILY basis. However, how many do we actually pay attention to and remember? Answer: the only the select few that grab us and hold our attention even for a while. The formula used in these effective ads is very simple: […]

Tailor your solution

Tailor Your Message

It’s incredible. We’re hit with somewhere about 3000 marketing messages on a DAILY basis. However, how many do we actually pay attention to and remember? Answer: the only the select few that grab us and hold our attention even for a while.

The formula used in these effective ads is very simple: that ad must speak to your wants and needs (relate) PLUS that ad must have some kind of call-to-action that inspires you to call, log on, email, or stop by (inspire).

So, consider this: does your website or print piece or ad or social media venue follow this formula?

Relate

Think about your ideal client. A friend of mine, Rebecca Palumbo of Rollins Palumbo Creative , talked about giving this ideal client a name at a recent Chicago Southland Speakers Bureau meeting. Let’s call this client Susy.

“Susy is married and a mother of 3 in her mid 30′s. She lives in Palos Heights, holds down a full-time job, is a coupon cutter, and, while she likes to shop, she tends to buy frugally. Her annual household income is about $125,000. She is health conscious, and goes out with her family on the weekends and on a date with her husband once per month.”

Susy may or may not be your ideal client. However, developing the story of your client is important. Once you’ve painted the portrait of your audience, you are able to now adapt your message to speak to this type of person. You can now explain that story to your referral partners, tailor your blogs to speak to this person, and develop the proper targeted mailing list.

Inspire

So why would Susy want to purchase from you? Are you offering a coupon to enhance her buying experience? Are you giving her the opportunity to add value to her weekend excursions? Are you going to help make her commute to work easier or help her to better balance her life with a useful planner?

Whatever it is that you are doing, you need to create a reason for your client to contact you for more information or make that purchase. Your message might include something like:

  • Offering a limited-time discount
  • Giving a free consultation (this better have some amazing value)
  • Sending a promotional product
  • Sending samples
  • Giving a free e-book, white paper, or weekly exclusive email series
  • Opening access to an exclusive webinar
  • Allowing access to a series of video

Whatever you offer, make sure that it speaks to the “pain” of your audience.

As always, if you have any questions, comments, or concerns, feel free to Contact Me to set up a free consultation.

Keep Moving Forward.

 

Pruning Your Money Tree

On June 6, 2011, in business, marketing, sales, Thank you cards, by Kevron Printing

In our last article, we wrote about increasing your business with less effort, less monetary expense, and with more success by tapping into your existing database. However, as most of us can attest, not all clients are created equal. Before you spend all of your time going after every existing client, try doing this: Go […]

Pruning your clientsIn our last article, we wrote about increasing your business with less effort, less monetary expense, and with more success by tapping into your existing database. However, as most of us can attest, not all clients are created equal. Before you spend all of your time going after every existing client, try doing this:

Go through your clients and choose those with whom you’ve done repeat business, from whom you’ve received referrals, and from whom you’ve received payment on time and in full. These are your “A” clients. These are the people you want to approach with incentives, thank profusely, and, in general, make happy. You’ve done a great job with this in the past, undoubtedly, but you should systematize your efforts to ensure that you are not forgetting those who are really keeping you in business. Things to do may be as simple as sending periodic mailings with exclusive offers, sending them a thank-you card or a “just-because” gift, or maybe even thanking them with an intimate get-together with other similar clients and potential referral sources.

Then, consider those clients who pay, may be infrequent, but who have a lot of potential. Perhaps they’ve only ordered once or twice from you, but that’s just because you may not have fostered the relationship enough, or they are tentative because they have been “burned” in the past by previous providers. These are your “B” clients. They may require a bit more effort than you “A” clients, but don’t discount them. They may, in fact, be diamonds in the rough ready to be polished to be your “A” clients.

Finally, think about those clients who have been poor payers, who belly ache about pricing, who order small and infrequently, or who may be an all-around pain-in-the-neck. These are your “D” clients–”D” stands for “Delete”. Don’t waste your time and resources on these people.

Save money, be profitable, and keep moving forward. Make sure you are spending your time in the most productive way you possibly can.

 

USPS Lowering Postage Rates… Limited Time Offer

On May 31, 2011, in mailing, marketing, printing, by Kevron Printing

In an unprecedented decision by the Postal Regulatory Commission, the United State Postal Service will be offering a 3% upfront discount on qualifying mailings utilizing 2-dimensional mobile bar codes or “Q-R Codes”. This offer is for a limited time. The time to start your mail planning is now. Coupled with our new social media mailing […]

qrcodeIn an unprecedented decision by the Postal Regulatory Commission, the United State Postal Service will be offering a 3% upfront discount on qualifying mailings utilizing 2-dimensional mobile bar codes or “Q-R Codes”.

This offer is for a limited time. The time to start your mail planning is now. Coupled with our new social media mailing promotion, you’re sure to boost your business this summer!

Learn more about the rules and regulations for the USPS service by visiting:

https://ribbs.usps.gov/index.cfm?page=mobilebarcode

 
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