Your New 30-Second Infomercial

On April 15, 2011, in business, mailing, marketing, printing, sales, signs, by Kevron Printing

As I mentioned last week, I attended a networking seminar presented by Dane Sanders at The Marketing Solutions Lab and Alex Livieratos of Business Power Coach. Something that really struck a chord with me at this seminar: my 30-second infomercial (quite frankly) sucks! They presented a formula that’s easy to understand and pretty powerful. Check […]

As I mentioned last week, I attended a networking seminar presented by Dane Sanders at The Marketing Solutions Lab and Alex Livieratos of Business Power Coach.

Something that really struck a chord with me at this seminar: my 30-second infomercial (quite frankly) sucks! They presented a formula that’s easy to understand and pretty powerful. Check it out:

Introduction

Hello, I’m (your name), of (your company).

Compelling Impact Statement

I help (target market)

Who I work with or help, and the pain, desire, and need they have

The companies / people I help (blah, blah, blah)

How I address and / or alleviate it

And I help them to / by

Here’s my revised elevator speech:

“Hi, my name is Rich Cruz, and I’m a business consultant with Connections Consulting Group. I help small firms and professionals mainly in the legal, health, finance, and creative industries get noticed, stay remembered, and be profitable. The companies I help feel lost in the vast sea of options within their industry and are looking to get their phones ringing. I work with them to enhance their perception in person, online, and in print with business-building strategies including blogging for business.”

What do you think?

Keep Moving Forward.

 

The Cost of Networking…

On April 15, 2011, in business, mailing, marketing, printing, sales, signs, by Kevron Printing

I want to thank Dane Sanders of The Marketing Solutions Lab and Alex Livieratos of Business Power Coach for their seminar today on networking. One of the “take aways” of today’s discussion that you really must maximize your networking time. After all, there is a cost to networking beyond just the entrance fee. Let’s take […]

I want to thank Dane Sanders of The Marketing Solutions Lab and Alex Livieratos of Business Power Coach for their seminar today on networking.

One of the “take aways” of today’s discussion that you really must maximize your networking time. After all, there is a cost to networking beyond just the entrance fee. Let’s take a look…

Let’s say you are, in your enterprise, striving for $200,000 in sales for the year. To achieve that, you must do $4000 per week (or so), and in a 40-hour week you are billing at $100 per hour to do so.

That means that when you are out at a 3-hour networking event, you must be able to monetize this experience because it is costing you:

  • $300 in billable hours
  • $10 in gas
  • $15 for the entrance fee

I don’t know about you, but to think that each networking event I attended cost me $325 dollars, and I did NOT always make the most out of the eventm, scared the bejeezus out of me.

Are you making the most out of your networking?

Keep moving forward.

 

Know Thy Sales Cycle…

On April 15, 2011, in business, mailing, marketing, printing, sales, signs, by Kevron Printing

I’m not soothsayer, and, therefore, I tend not to be much in the way of a gambler. Owning a business is about taking risks, but being calculating about them, and then planning for them. While there are always exceptions to the rules, the vast majority of businesses have sales cycles. I’m not talking about the […]

I’m not soothsayer, and, therefore, I tend not to be much in the way of a gambler. Owning a business is about taking risks, but being calculating about them, and then planning for them.

While there are always exceptions to the rules, the vast majority of businesses have sales cycles. I’m not talking about the cycle of the sales process, mind you. These are times of the year where sales are extraordinarily good and full of windfalls such as the “accounting season” between the first of the year and the middle of April and the holiday season which, of course, features Black Friday and Christmas shopping.

However, there are also times in the year where, when gathered from historical data, you can determine when your “slow season” tends to be. In construction (especially in concrete) business tends to be “dead” in the colder winter months, for instance. If you properly systematize your business, you may feel this period much less because A) you have residual income coming in and B) you have reserves from the “busy season”. However, I believe that, for the majority of small businesses out there, the main problem is lack of the latter; we don’t budget for those historically slow times.

I want to share with you that, from personal experience, it is incredibly important to have a plan for these slow times. When I owned my last company, the data across the board, even with some of my most seasoned peers indicated that during the period between Christmas and mid-to-end February, business would only trickle in. However, I found myself spending more and more to attempt to get more business through conventional marketing than spending my time fostering relationships and keeping my reserves.

What is your sales cycle? Are you planning for it?

Keep Moving Forward.

 

Don’t Let Distance and the Weather Slow Down Your Business

On April 15, 2011, in business, mailing, marketing, printing, sales, signs, by Kevron Printing

So the Chicagoland area between February 1st and 2nd is experiencing one of the worst snowfalls of my (soon-to-be) 35 years on this planet. We’ve shut the doors (save to put the dog out), and settled in for the snow storm of the year. What’s amazing is that, as long as we have electricity and […]

Conducting business through communicationsSo the Chicagoland area between February 1st and 2nd is experiencing one of the worst snowfalls of my (soon-to-be) 35 years on this planet. We’ve shut the doors (save to put the dog out), and settled in for the snow storm of the year.

What’s amazing is that, as long as we have electricity and cable, I can continue to do business with many of my clients thanks to technology. In fact, it’s more than just interacting on the phone (which, of course has its own perks, especially if you have the internet). You can interactively talk with your clients face-to-face via video, hold a conference call, or even teach a class all while in your PJs.

If you think you might lose sleep tonight about lost business, try these programs on for size. They each have free versions, and I can safely say that you can get some amazing work done from your office to not only your local clients, but to national and international business associates with the greatest of ease.

Skype: www.skype.com

This is a program which you download and which works across the internet. The face-to-face video chat is pretty stellar, there is an instant message function, and you can even share your screen. I often use this tool when working with a client and teaching him or her how to operate their brand-new website. You can also use Skype for regular phone calls for small fees, and you can conference call as well.

Sorry folks, you cannot video conference nor share your screen in conference calls yet. However, there are some pretty cool apps for your phone that make Skype a nice cozy alternative for basic phone conversations.

Free Conference Calls: www.freeconferencecalling.com

Just what it says it is. You can call into a long-distance number (make sure you have a good rate plan), have everyone dial the same number with a pass code, and you have yourself the making of a productive morning or afternoon.

Freebinar.com: www.freebinar.com

This is a free web-and-phone web-based seminar tool. While a little clunky, it has many of the same features that you’ll find in those $60/month packages. Again, there is a long-distance number to call, but you can share your screen, and even swap screens. Pretty awesome.

Mikogo: www.mikogo.com

Host a webinar or have a one-on-one training session with this nifty software. Their goal is to have you purchase their very cool BeamYourScreen software, but this product allows you to hold webinars and conferences with up to 10 people! Extraordinary! Like Skype, there is a safe program you must download and install, but it is cross-platform, and shows as being safe by my Norton Internet Security Suite.

Keep Moving Forward!

 

Hello world!

On April 15, 2011, in Uncategorized, by Kevron Printing

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

 
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