Tell your story…

On August 17, 2011, in business, marketing, newsletter, printing, signs, testimonials, by Kevron Printing

Why is it that someone does business with you? Is it because you’re the best–well, perhaps, but let’s dig a little deeper. Is it because you’re the “cheapest”–that might be true, but you likely won’t stick around long enough to read the rest of this article using that philosophy. The real reason why people do […]

 

Testimonials

On July 29, 2011, in business, marketing, sales, testimonials, by Kevron Printing

In a world full of messages pelting us every second of the day whether you are watching TV, using the internet, driving on the expressway, or even walking through your neighborhood, it’s often hard to deliver a message that truly grabs your target audience. After all, people do business with companies and people they know, […]

 

Be A Resource…

On July 12, 2011, in business, marketing, sales, by Kevron Printing

In these times of constant information overload, our clients (and when I say “OUR” I mean yours and mine alike) are looking for a way to find the straightest line from their problem to the solution. Gone are the days when (for instance) a printer can just print or, for that matter, a painter can […]

 

Writing For the Soul

On July 9, 2011, in business, mailing, marketing, printing, sales, signs, Uncategorized, by Kevron Printing

One of the themes that has come up more than once within the last week is, “I don’t know what to write about,” when it comes to writing compelling blogs or copy. I think that, just like with anything else we do in life and business, the idea is that you don’t want to write […]

 

Postcard Campaign For the Cost of a Stamp

On July 5, 2011, in business, mailing, marketing, postcard, printing, by Kevron Printing

With our current postage rate for a 1st class stamp being 44 cents, we really need to maximize the ROI of our mailings. One of the best ways to make an impact on your current and potential customers is to send a postcard mailing.After all, no matter what, your target audience is going to see […]

 

To Follow Up Or Not To Follow Up

On June 30, 2011, in business, mailing, marketing, printing, sales, Thank you cards, by Kevron Printing

Fear. It’s what keeps us from attaining great things. It is when we conquer that fear that we are able to climb mountains and swim oceans. As business owners, managers, sales people, and marketers, we are often afraid that we are being pesky when we approach a customer. More than that, to “bother” a client […]

 

The Purpose of Marketing…

On June 13, 2011, in business, business cards, marketing, by Kevron Printing

During a recent webinar hosted by Alex Livieratos of Business Power Coach and George Vanderwoude of WSI a very interesting notion of what marketing really is came up. The reasons for why we market that were listed were the following: To attract new customers To increase average order size To increase the frequency of purchase […]

 

Call Them to Act: Relate and Inspire

On June 7, 2011, in business, mailing, marketing, printing, sales, signs, Uncategorized, by Kevron Printing

Tailor Your Message It’s incredible. We’re hit with somewhere about 3000 marketing messages on a DAILY basis. However, how many do we actually pay attention to and remember? Answer: the only the select few that grab us and hold our attention even for a while. The formula used in these effective ads is very simple: […]

 

Pruning Your Money Tree

On June 6, 2011, in business, marketing, sales, Thank you cards, by Kevron Printing

In our last article, we wrote about increasing your business with less effort, less monetary expense, and with more success by tapping into your existing database. However, as most of us can attest, not all clients are created equal. Before you spend all of your time going after every existing client, try doing this: Go […]

 

Maximize Your Profit Potential

On May 23, 2011, in business, sales, Thank you cards, by Kevron Printing

How would you like to make more money this year and actually SAVE cash in the process? Sure you would… who wouldn’t. However, each year most businesses find that they overspend their budgets on accumulating new customers. At a seminar we recently attended put on by Canon (from which we recently purchased an ImageProGraf large-format […]

 
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