Tis’ the Season!

On October 18, 2011, in design, mailing, marketing, newsletter, postcard, printing, by Kevron Printing

The big stores know it before any of us. Tis’ the Season! Halloween is already past…kind of…so it’s already time to start planning for the holiday season and a HAPPY NEW YEAR! Hard to believe…how’s that 2011 New Year’s resolution going. That’s o.k. you can start planning your 2012 resolution.  It’s also a great time […]

 

Direct Mail Improves Web Traffic

On August 31, 2011, in design, mailing, marketing, planning, postcard, printing, by Kevron Printing

When recently speaking with two of our clients on two separate occasions, I noted an interesting phenomenon: in each case, their web traffic spiked when these companies used a well-formulated direct-mail campaign. The Ingredients to a Successful Campaign It appears that the recipe for success that was used in common between the two companies consisted […]

 

Extremely Low Postage For Saturation Mailings

On July 18, 2011, in mailing, marketing, postcard, printing, by Kevron Printing

At a recent local summit, we learned that the United States Postal Service has created an incredible rate for localized mailings to homes. For as little as 14 cents per stamp, you can send a mail piece 6 1/8 ” X 11 1/2″ to every household within a zip code AND YOU DON’T EVEN HAVE […]

 

Writing For the Soul

On July 9, 2011, in business, mailing, marketing, printing, sales, signs, Uncategorized, by Kevron Printing

One of the themes that has come up more than once within the last week is, “I don’t know what to write about,” when it comes to writing compelling blogs or copy. I think that, just like with anything else we do in life and business, the idea is that you don’t want to write […]

 

Postcard Campaign For the Cost of a Stamp

On July 5, 2011, in business, mailing, marketing, postcard, printing, by Kevron Printing

With our current postage rate for a 1st class stamp being 44 cents, we really need to maximize the ROI of our mailings. One of the best ways to make an impact on your current and potential customers is to send a postcard mailing.After all, no matter what, your target audience is going to see […]

 

To Follow Up Or Not To Follow Up

On June 30, 2011, in business, mailing, marketing, printing, sales, Thank you cards, by Kevron Printing

Fear. It’s what keeps us from attaining great things. It is when we conquer that fear that we are able to climb mountains and swim oceans. As business owners, managers, sales people, and marketers, we are often afraid that we are being pesky when we approach a customer. More than that, to “bother” a client […]

 

Appreciation Marketing…

On June 27, 2011, in mailing, marketing, Thank you cards, by Kevron Printing

A concept that we oftentimes fail to recognize is that the entities with whom we do business, whether a consumer or a corporation, are, in fact, human. That having been said, as humans we all have certain wants and needs that make us feel “whole”. One of those human elements is the need to feel […]

 

Call Them to Act: Relate and Inspire

On June 7, 2011, in business, mailing, marketing, printing, sales, signs, Uncategorized, by Kevron Printing

Tailor Your Message It’s incredible. We’re hit with somewhere about 3000 marketing messages on a DAILY basis. However, how many do we actually pay attention to and remember? Answer: the only the select few that grab us and hold our attention even for a while. The formula used in these effective ads is very simple: […]

 

USPS Lowering Postage Rates… Limited Time Offer

On May 31, 2011, in mailing, marketing, printing, by Kevron Printing

In an unprecedented decision by the Postal Regulatory Commission, the United State Postal Service will be offering a 3% upfront discount on qualifying mailings utilizing 2-dimensional mobile bar codes or “Q-R Codes”. This offer is for a limited time. The time to start your mail planning is now. Coupled with our new social media mailing […]

 

The Basics

On May 5, 2011, in business, business cards, mailing, marketing, printing, by Kevron Printing

In this period of economic downturn and with the slump in the employment market, we see more and more people starting their own businesses. Whether they are independent consultants, creating crafts, or starting a franchise, we are always approached with oftentimes the same question, “What do I need to get into business?” Here is a […]

 
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