Tis’ the Season!

On October 18, 2011, in design, mailing, marketing, newsletter, postcard, printing, by Kevron Printing

The big stores know it before any of us. Tis’ the Season! Halloween is already past…kind of…so it’s already time to start planning for the holiday season and a HAPPY NEW YEAR! Hard to believe…how’s that 2011 New Year’s resolution going. That’s o.k. you can start planning your 2012 resolution.  It’s also a great time […]

 

Advertising…How are you doing it?

On September 29, 2011, in design, marketing, printing, sales, by Kevron Printing

Do you know how many advertisements you are exposed to everyday? Of course you don’t…how could you it’s probably in the thousands. So… How do you make your business standout. Creativity, Repitition and Variety.  Now, more than every before we are bombarded with advertisements, but what is different is how many different media we are […]

 

Trade Show Essentials

On September 19, 2011, in marketing, posters, printing, signs, strategy, trade show exhibits, by Kevron Printing

Each season brings about it’s own set of conferences. Be prepared to make an impression on your booth visitors. After all, you have less than 10 seconds to grab a passerby’s attention enough to bring them in to your booth. The Essentials Here are just a few of the types of things you’ll want to […]

 

Third Time Is a Charm

On September 6, 2011, in banners, design, marketing, planning, signs, strategy, by Kevron Printing

Take a tip from some of the most successful food chains in the nation: signs work. In fact, 96% of the signs used in businesses today are NOT the big behemoths that may come to mind as billboards and site signs. They are the signs you see on a more intimate level–on the journey toward […]

 

Direct Mail Improves Web Traffic

On August 31, 2011, in design, mailing, marketing, planning, postcard, printing, by Kevron Printing

When recently speaking with two of our clients on two separate occasions, I noted an interesting phenomenon: in each case, their web traffic spiked when these companies used a well-formulated direct-mail campaign. The Ingredients to a Successful Campaign It appears that the recipe for success that was used in common between the two companies consisted […]

 

How many ways can you tell your story?

On August 22, 2011, in marketing, newsletter, planning, strategy, by Kevron Printing

Recently at an event hosted in Chicago’s Southland, there was a discussion about how it’s important to tell one’s story to attract and retain customers. Many times when blogging or creating an email campaign or sending a mailer, the hold up is, “What am I going to write about?” Here are just a few suggestions […]

 

Tell your story…

On August 17, 2011, in business, marketing, newsletter, printing, signs, testimonials, by Kevron Printing

Why is it that someone does business with you? Is it because you’re the best–well, perhaps, but let’s dig a little deeper. Is it because you’re the “cheapest”–that might be true, but you likely won’t stick around long enough to read the rest of this article using that philosophy. The real reason why people do […]

 

Two Words About Signs and Banners

On August 8, 2011, in banners, marketing, posters, signs, by Kevron Printing

Affordable and Effective. According to the Small Business Administration, signs are the most affordable and effective form of advertising for small businesses. There’s little new here to many business owners, but, as we always say, “A business with no sign is a sign of no business.” Affordable There are fewer “cheaper” ways to advertise than […]

 

Marketing Planning

On August 1, 2011, in marketing, planning, strategy, by Kevron Printing

Do you have a plan? There are so many people with whom we speak with their own business or in charge of a marketing department who run by the seat of their pants. Some of these are successful, but most frantically try to discover why they can’t seem to: Find the time to start and/or […]

 

Testimonials

On July 29, 2011, in business, marketing, sales, testimonials, by Kevron Printing

In a world full of messages pelting us every second of the day whether you are watching TV, using the internet, driving on the expressway, or even walking through your neighborhood, it’s often hard to deliver a message that truly grabs your target audience. After all, people do business with companies and people they know, […]

 
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