The big stores know it before any of us. Tis’ the Season! Halloween is already past…kind of…so it’s already time to start planning for the holiday season and a HAPPY NEW YEAR! Hard to believe…how’s that 2011 New Year’s resolution going. That’s o.k. you can start planning your 2012 resolution. It’s also a great time […]
Recently at an event hosted in Chicago’s Southland, there was a discussion about how it’s important to tell one’s story to attract and retain customers. Many times when blogging or creating an email campaign or sending a mailer, the hold up is, “What am I going to write about?” Here are just a few suggestions […]
Tell your story…
Why is it that someone does business with you? Is it because you’re the best–well, perhaps, but let’s dig a little deeper. Is it because you’re the “cheapest”–that might be true, but you likely won’t stick around long enough to read the rest of this article using that philosophy. The real reason why people do […]
