Third Time Is a Charm

On September 6, 2011, in banners, design, marketing, planning, signs, strategy, by Kevron Printing

Take a tip from some of the most successful food chains in the nation: signs work. In fact, 96% of the signs used in businesses today are NOT the big behemoths that may come to mind as billboards and site signs. They are the signs you see on a more intimate level–on the journey toward […]


Direct Mail Improves Web Traffic

On August 31, 2011, in design, mailing, marketing, planning, postcard, printing, by Kevron Printing

When recently speaking with two of our clients on two separate occasions, I noted an interesting phenomenon: in each case, their web traffic spiked when these companies used a well-formulated direct-mail campaign. The Ingredients to a Successful Campaign It appears that the recipe for success that was used in common between the two companies consisted […]


How many ways can you tell your story?

On August 22, 2011, in marketing, newsletter, planning, strategy, by Kevron Printing

Recently at an event hosted in Chicago’s Southland, there was a discussion about how it’s important to tell one’s story to attract and retain customers. Many times when blogging or creating an email campaign or sending a mailer, the hold up is, “What am I going to write about?” Here are just a few suggestions […]


Marketing Planning

On August 1, 2011, in marketing, planning, strategy, by Kevron Printing

Do you have a plan? There are so many people with whom we speak with their own business or in charge of a marketing department who run by the seat of their pants. Some of these are successful, but most frantically try to discover why they can’t seem to: Find the time to start and/or […]


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