Trade Show Essentials

On September 19, 2011, in marketing, posters, printing, signs, strategy, trade show exhibits, by Kevron Printing

Each season brings about it’s own set of conferences. Be prepared to make an impression on your booth visitors. After all, you have less than 10 seconds to grab a passerby’s attention enough to bring them in to your booth. The Essentials Here are just a few of the types of things you’ll want to […]

 

Third Time Is a Charm

On September 6, 2011, in banners, design, marketing, planning, signs, strategy, by Kevron Printing

Take a tip from some of the most successful food chains in the nation: signs work. In fact, 96% of the signs used in businesses today are NOT the big behemoths that may come to mind as billboards and site signs. They are the signs you see on a more intimate level–on the journey toward […]

 

Tell your story…

On August 17, 2011, in business, marketing, newsletter, printing, signs, testimonials, by Kevron Printing

Why is it that someone does business with you? Is it because you’re the best–well, perhaps, but let’s dig a little deeper. Is it because you’re the “cheapest”–that might be true, but you likely won’t stick around long enough to read the rest of this article using that philosophy. The real reason why people do […]

 

Two Words About Signs and Banners

On August 8, 2011, in banners, marketing, posters, signs, by Kevron Printing

Affordable and Effective. According to the Small Business Administration, signs are the most affordable and effective form of advertising for small businesses. There’s little new here to many business owners, but, as we always say, “A business with no sign is a sign of no business.” Affordable There are fewer “cheaper” ways to advertise than […]

 

Writing For the Soul

On July 9, 2011, in business, mailing, marketing, printing, sales, signs, Uncategorized, by Kevron Printing

One of the themes that has come up more than once within the last week is, “I don’t know what to write about,” when it comes to writing compelling blogs or copy. I think that, just like with anything else we do in life and business, the idea is that you don’t want to write […]

 

Call Them to Act: Relate and Inspire

On June 7, 2011, in business, mailing, marketing, printing, sales, signs, Uncategorized, by Kevron Printing

Tailor Your Message It’s incredible. We’re hit with somewhere about 3000 marketing messages on a DAILY basis. However, how many do we actually pay attention to and remember? Answer: the only the select few that grab us and hold our attention even for a while. The formula used in these effective ads is very simple: […]

 

A Story of Perserverance…

On May 2, 2011, in business, mailing, marketing, printing, sales, signs, Uncategorized, by Kevron Printing

I’d like to share a personal story of heroism from a personal hero of mine. She is a teacher who leads a choir of angelic voices every Tuesday and Thursday at the crack of dawn before school starts. Every day she hustles and bustles about taking care of her kids in the morning, leaving for […]

 

The Money Is In The Relationship

On April 15, 2011, in business, mailing, marketing, printing, sales, signs, by Kevron Printing

Sure, we know that people do business with people that they “know, like, and trust.” Of course, we’ve heard and read over and over again that relationship selling is “where it’s at” in terms of creating and keeping clients. However, relationships go much further, much deeper, and much more impactful on our businesses than we […]

 

Adding Character to Your Business

On April 15, 2011, in business, mailing, marketing, printing, sales, signs, by Kevron Printing

My 10-year-old son, Antonio, has become quite the prolific writer lately. What I found extraordinary is that he has a method to his writing style that is the formula for outstanding stories and marketing copy. Think back to your favorite books and movies. What were the most influential and powerful ones? Were they fairy tales, […]

 

Five Take-Aways from This Week…

On April 15, 2011, in business, mailing, marketing, printing, sales, signs, by Kevron Printing

Dear reader, I realize that I’ve been somewhat more sporadic in my posts lately than normal. My sincerest apologies for that. I’ve received several comments asking what’s going on, and, so, I thought today I would wrap up this week in five neatly packaged points. I have been seeing for the last six weeks an […]

 
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