How many ways can you tell your story?

On August 22, 2011, in marketing, newsletter, planning, strategy, by Kevron Printing

Recently at an event hosted in Chicago’s Southland, there was a discussion about how it’s important to tell one’s story to attract and retain customers. Many times when blogging or creating an email campaign or sending a mailer, the hold up is, “What am I going to write about?” Here are just a few suggestions […]

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Recently at an event hosted in Chicago’s Southland, there was a discussion about how it’s important to tell one’s story to attract and retain customers. Many times when blogging or creating an email campaign or sending a mailer, the hold up is, “What am I going to write about?”

Here are just a few suggestions of topics to consider when presenting a story for a press release, newsletter, blog, or whatever other form or PR you are putting out into the world to promote your business:

  • History–where do you come from? There is a very good outplacement firm that does an exceptional job of doing this consistently in a way that makes you want to stay on their list
  • Philanthropy–who have you helped recently?
  • Current or upcoming events–where were you, where are you, and where will you be?
  • Passions–what drives you in a way that nothing else can?
  • Timely news–what’s going on in your business?
  • Awards–who noticed what you are doing?
  • Specials–are you rolling out the next best thing?
  • Adding Personnel–who have you added to your strategic team?
  • Unique Features–what do you have that no one else does? Perhaps a product line or a guarantee?
  • Grand Opening
  • Grand Re-opening
  • Anniversary
  • Moving
  • Chase’s calendar of events–this is a quirky list of days of the year like “Earth Hour” and “Take Your Dog To Work Week”

You can also use your clients’ stories as stories on how you helped them. It’s a great way to promote both businesses!

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