Marketing Planning

On August 1, 2011, in marketing, planning, strategy, by Kevron Printing

Do you have a plan? There are so many people with whom we speak with their own business or in charge of a marketing department who run by the seat of their pants. Some of these are successful, but most frantically try to discover why they can’t seem to: Find the time to start and/or […]

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Do you have a plan?

There are so many people with whom we speak with their own business or in charge of a marketing department who run by the seat of their pants. Some of these are successful, but most frantically try to discover why they can’t seem to:

  • Find the time to start and/or complete projects
  • Discover just what is going on with their projects
  • Understand where their marketing is going
  • Stay the course and replicate their successes

The old adage holds true, “If you fail to plan, you plan to fail.”

Running your marketing operation or even a marketing project without a road map with a destination (a goal) in mind is like driving in the dark without headlights. You might make it out alive, but chances are you’re gonna end up with a disaster on your hands.

There are many different planning tools out there. Most business planning software out there (many of which you can pick up for under $100) include the ability to create a separate marketing plan. However, we like a more concise 1-2-page plan that consists of the following:

  • Vision
  • Mission
  • SMART Goals
  • Strategies to hit goals
  • Tactics to hit strategies
  • A time-ordered plan of attack
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