The Basics

On May 5, 2011, in business, business cards, mailing, marketing, printing, by Kevron Printing

In this period of economic downturn and with the slump in the employment market, we see more and more people starting their own businesses. Whether they are independent consultants, creating crafts, or starting a franchise, we are always approached with oftentimes the same question, “What do I need to get into business?” Here is a […]

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In this period of economic downturn and with the slump in the employment market, we see more and more people starting their own businesses. Whether they are independent consultants, creating crafts, or starting a franchise, we are always approached with oftentimes the same question, “What do I need to get into business?” Here is a list of just some of the bare necessities to getting your shining new enterprise off the ground:

1. Business Cards

This may go without saying, but how many times have you met someone at a networking event and they are “fresh out of cards”. Don’t be caught in that situation.

Also, if you really want to stand a chance to make an impression, make sure you have a unique card. There are so many “nubie” business owners out there running around with template-based cards, it’s hard to tell what it is that they do, much less who they are. For the ultimate in branding yourself, include a great headshot of yourself on the card… you’ll be amazed at what that can do for you

2. Letterhead and envelopes

You may be starting your business in your basement, but that doesn’t mean you want your clients to think you live there. If you are running you’re mailing using stickers you bought at one of the local office supply stores, think just how you would feel if you received something like that yourself.

At the very least, invest in a good set of 1-color #10 white wove envelopes with your information printed on them. Include your logo for that extra bit of branding.

3. Invoices

If you are using stock receipts and invoice pads, you are missing out on a great way to keep your brand in front of your clients. After all, they need to see that invoice several times before it gets paid and filed in its own special folder. You can also keep track of invoices using your own numbering system which is an incredibly helpful tool for your accounting.

4. Name badge

What a statement you make when you enter a room full of people with crumpled paper name tags and you are wearing a stylish, durable, and attractive name badge. It immediately makes you approachable in any situation, and you’ll soon be collecting the names and phone numbers of new clients in no time!

5. Website, blog and social media

Websites are great, and if yours is a blog, even better for you. And we all know that Facebook, LinkedIn, and Twitter (among others) are indispensable. Just make sure that you put your blog, website, and social media URLs on your business cards, letterhead, envelopes, and invoices. Internet marketing in the local area isn’t always just about cyberspace… getting the word out in the real world with a great conversion system helps to grow your business incredibly.

Check back to this blog for more helpful tips on how to effectively grow your business with affordable and effective printed items.

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