Third Time Is a Charm

On September 6, 2011, in banners, design, marketing, planning, signs, strategy, by Kevron Printing

Take a tip from some of the most successful food chains in the nation: signs work. In fact, 96% of the signs used in businesses today are NOT the big behemoths that may come to mind as billboards and site signs. They are the signs you see on a more intimate level–on the journey toward […]

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Take a tip from some of the most successful food chains in the nation: signs work. In fact, 96% of the signs used in businesses today are NOT the big behemoths that may come to mind as billboards and site signs. They are the signs you see on a more intimate level–on the journey toward the point of purchase.

A formula that has proven extremely successful for storefronts such as Panera Bread, Denny’s, and even retailers such as T-Mobile, is what we refer to as a three-point system.

The Three-Point Sign System

The gist of the three-point system is to highlight a particularly profitable and timely product or service, and to do so repetitively so that by then end, the customer wants to purchase that product or service. The recipe is as follows:

1. Put a banner or poster in the window–well made single-sided or double-sided banners with grommets and suction-cup hooks OR adhesive-back vinyl posters pique the customers’ attention as they pass the windows coming into the shop.

2. Place a foam board poster on a stand at the entrance way / waiting area–take the same message using the same graphics, shrink it down to a 28″ X 22″ size, and KAPOW, you’ve now assaulted their senses with a second instance building intrigue.

3. Place a placard at the point of purchase–finally, create several smaller signs or table tents around the point of purchase area or at the patrons’ tables. You’ll now have whet their appetite to make a beeline straight for that product in the menu to learn more about this “superfantastic” stroke of genius you had.

This formula can work to promote:

  • lunch and dinner specials
  • drink specials
  • loyalty club memberships
  • plans and subscriptions
  • patient referral programs for doctors
  • and products galore

If you have any questions about this or any of our other profit-building services, don’t hesitate to contact us today for more information and pricing options.

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