Trade Show Essentials

On September 19, 2011, in marketing, posters, printing, signs, strategy, trade show exhibits, by Kevron Printing

Each season brings about it’s own set of conferences. Be prepared to make an impression on your booth visitors. After all, you have less than 10 seconds to grab a passerby’s attention enough to bring them in to your booth. The Essentials Here are just a few of the types of things you’ll want to […]

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Each season brings about it’s own set of conferences. Be prepared to make an impression on your booth visitors. After all, you have less than 10 seconds to grab a passerby’s attention enough to bring them in to your booth.

The Essentials

Here are just a few of the types of things you’ll want to have at your booth:

  1. A backdrop: Whether you seek to wow and amaze your guests with a complicated architectural structure or simply use the pipe-and-drape normally provided, you should consider promoting your brand with full-color graphics. For the price-conscious, a 3′ X 8′ vinyl banner hooked onto the back of the booth can work. Otherwise, a popular choice is a 7′ X 10′ pop-up display complete with eye-popping graphics.
  2. A retractable banner stand: In addition to or in lieu of your backdrop, retractable banner stands are a great value for your money. They are portable, attractive, and able to be displayed front-and-center (or off to one side) in your bo0th.
  3. Brochures: Don’t let them go away empty handed. Among the other things you may give away, be sure to include something about you and your company! Brochures are compact. Be sure to give out as many as possible!
  4. “Pluggers”: Are you promoting something special? Perhaps you should consider picking a highly profitable and useful product or service, and promote the heck out of it! “Pluggers” or postcards are perfect for coupons, trade-show specials, and other short-term promotions.
  5. Premiums and promotional items: Finally, add value to your company by giving something useful to your visitors. While we recommend shying away from candy (the wrappers get thrown away and the candy eaten, leaving nothing for them to remember you by), there is a HUGE gamut of items available. Click HERE to access our catalog of promotional items.

Also, be sure to have TONS of business cards with you, and collect them from those who visit your booth. If you need help planning your exhibit, or if you just need help getting your backdrop, banner stand, brochures, pluggers, and promotional items, CONTACT US today!

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