Writing For the Soul

On July 9, 2011, in business, mailing, marketing, printing, sales, signs, Uncategorized, by Kevron Printing

One of the themes that has come up more than once within the last week is, “I don’t know what to write about,” when it comes to writing compelling blogs or copy. I think that, just like with anything else we do in life and business, the idea is that you don’t want to write […]

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writing, blogging, from the heartOne of the themes that has come up more than once within the last week is, “I don’t know what to write about,” when it comes to writing compelling blogs or copy. I think that, just like with anything else we do in life and business, the idea is that you don’t want to write like it’s all about you. Naturally, we are geared to want to give back to the community–it’s part of what keeps our civilization alive and growing.

Consider when you write, then, to give your readers something to latch on to… from their very core. The more emotional you write, the more compelling your article will be.

My wife Lisa and I enjoy watching the Food Network. One of the shows we “tune in to” on a regular basis is “The Next Food Network Star.” In each season, the winner is the one who can weave their message into their own personal stories.

When you are stuck next time regarding a topic on which to write that can bring in tons of business, STOP! Think about what you can share that can better the lives of those to whom you are speaking, and write from the heart. While writing shouldn’t always be about you in the sense of being self-promoting constantly, writing should make you feel good about what you are doing. Have fun with it, and, naturally, if you need any help, don’t hesitate to call or write.

Keep Moving Forward.

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