I came across this story and thought it was a powerful reminder about the impact of teachers.

Years after graduating from high school, a man visited his hometown.  Recognizing an older gentleman, he asked, “Do you remember me?” The older man said he looked familiar, but he couldn’t remember why. The young man explained he was his student many years ago, and he was the reason he decided to become a teacher. He then told him the following story:

One day, a kid came to school with a fancy, new watch. I really wanted the watch, so I stole it. The kid complained to you, our teacher, who said, “Whoever stole his watch, please return it.” When no one returned the watch, you asked everyone to stand up in a line and close our eyes because you were going to search our pockets one by one until the watch was found. Even though you found the watch in my pocket, you kept searching everyone’s pockets and then said, “Open your eyes, we have found the watch.” You didn’t scold me or tell the class who stole the watch. It was the most shameful day of my life, but you saved my dignity, and it changed my outlook on life.

Smiling, the older man replied, “Yes, I remember that day, but I didn’t know it was you because I also closed my eyes.”

Here’s the way I see it: Every kid is just one caring adult away from being a success story.

Many organizations, big and small, struggle with engagement on Instagram. This is often because users favor genuine, authentic content over a sales pitch. Here are a few ways to engage with your audience on Instagram:

• Use Instagram Stories to provide a behind-the-scenes look at your office or manufacturing process. While stories only appear for 24 hours, they can be saved to any device and reused later.


• Optimize your profile with contact information and call-to-action buttons that give Instagrammers a way to interact with you directly from your profile page.


• Leverage the power of user-generated content with a branded Instagram hashtag contest. Let customers know you’ll tag them in your post if you choose their photo. It’s a win-win for everyone!


• Always take time to reply to followers who take the time to leave a comment on your post.


• Cross-promote on your other social media profiles, such as LinkedIn, Facebook, and Twitter, and invite them to follow your Instagram profile.


• Remember that engagement feeds engagement, so you should engage often with similar accounts in your industry. The more you engage, the more visible your account becomes, and the more engagement you’ll get from visitors to your profile.


• Schedule your posts when your users are most active. According to Sprout Social, the best overall times to post on Instagram are Wednesday at 11 a.m. and Friday from 10 a.m. to 11 a.m.

Our creative team can also help you promote your Instagram and other social channels in print! Ask us for unique marketing ideas, such as direct mail campaigns, door hangers, bag inserts, and statement stuffers to help spread the word.

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Save-the-date card calendars are a great way to create excitement and help guests remember an upcoming event. Whether it be a virtual event, open house, corporate anniversary, wedding, birthday, or other celebration, save-the-date card calendars are a fun and memorable way to spread the word and increase attendance.

While save-the-dates are designed to be a teaser announcement featuring an upcoming date, you may also consider including the event location (city and state), and a website with additional details.

Card calendars can range from showing one calendar month to a 12-month year at a glance, also making them a handy on-the-go reference tool.

Save-the-date card calendars can be created in any size or shape. Two popular examples are a flat postcard style that is ready to mail, or a business card size designed to fit conveniently in a wallet. You may also choose from a variety of paper and ink choices, as well as finishing touches, such as rounded corners, foil stamping, embossing, and more.

If you’d like help creating the perfect save-the-date card calendar for your upcoming event, stop by or give us a call! And remember, other printers may be nearby, but nobody comes close.

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Working from home can be enough of a challenge without worrying about your Wi-Fi connection. Here are a few ways to get the most out of your Wi-Fi:

• Ensure others in your home limit their use of other devices that use Wi-Fi, primarily online video gaming and streaming movies.


• If your wireless connection drops off, reset your router by unplugging it for 30 seconds. Then plug it back in to reset it. Consider setting your router to reboot on a schedule, such as once a day during non-crucial usage hours.


• Ensure you are using a secure password so that neighbors can’t share your Wi-Fi signal.


• Place your wireless router in an open area in the middle of your house, since your connection speed can be affected by obstacles – such as walls and floors, as well as distance.


• Position your router off the floor (above furniture) and away from electronics that may cause interference (microwaves, cordless phones, baby monitors).


• If you have a large home or multiple floors, consider adding a second router as a wireless access point or a wireless repeater between your router and your computer to get a boost in signal.


• Consider a Wi-Fi scanner app to pick an ideal place for your router or make a suitable adjustment to your router’s settings. CloudCheck is an example of a mobile app that helps you look for areas in your house where signal strength is the best, as well as wireless dead spots.

If you’d like creative ideas to get the most out of your print marketing efforts, give us a call today!

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