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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to kevronprint.com.

KEVRON PRINTING & MAILING, INC. PRESENTS
JUN
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Kevron Printing & Mailing, Inc.
The Way I See It
 

No matter how your day is going, there is always something to be thankful for. May you face today and every day with an attitude of gratitude.

Be thankful that you don’t already have everything you desire. If you did, what would there be to look forward to?
Be thankful when you don’t know something; it allows you to learn.
Be thankful for the difficult times. During those times, you grow.
Be thankful for your limitations because they give you opportunities for improvement.
Be thankful for each new challenge because it builds strength and character.
Be thankful for your mistakes. They will teach you valuable lessons.
Be thankful when you’re tired and weary because it means you’ve made a difference.

Here’s the way I see it: Being happy doesn’t mean you have it all. It simply means you are thankful for all you have.

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Idea
Idea of the Week
Add Beauty and Balance Using the Golden Ratio and the Perfect Spiral

439-shell.jpg 

They say beauty is in the eye of the beholder, but it actually stems from mathematics.

Proportion is one of the guiding principles of design. Proportion includes the visual size and weight of elements and how they relate to each other. Proportion helps you group your design in sections, like consolidating elements by size, amount, or numbers. Whether it’s columns in a magazine, sidebars on a poster, or focal points in photography, proportion communicates importance and helps the brain decode information.

The Golden Ratio

When you want to create captivating designs, remember that the Golden Ratio (1: 0.618) is the most recognized proportion that aesthetically appeals to humans. With its strict proportions, this ratio creates harmony, off-center midpoints, and even gorgeous spirals.

To use the golden ratio, you can start with a line, a square, a rectangle, or even a triangle. On a line, points A and B are placed at opposing vertices, and point C is set between the points. On an AB line, for example, the golden ratio is achieved if the center point C is placed so that line AB divided by section AC is equal to section AC divided by section CB. Point C is placed at the “golden ratio point,” or approximately 0.618.

It looks like this:

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The Fibonacci Sequence

Once you’ve studied and mastered the golden ratio in polygon shapes (or pages), you can compose perfect spirals within them. This phenomenon, called the Fibonacci Sequence, was proposed in Western science by an Italian mathematician in 1202. The numbers in this sequence are 1, 1, 2, 3, 5, 8, 13, 21, etc., where each subsequent number is the sum of the previous two. When the proportions are right, the spiral created from this sequence matches some of the most intricate designs in nature – like a sunflower, a flowering artichoke, a budding pinecone, or an intricate snail shell.

439-DesertSpiral.jpg

Using the Fibonacci Sequence can bring an exquisite sense of balance to a page. In photography, some artists like to use Adobe Lightroom to perfect compositions during post-processing. This software has a range of crop overlays, including one called the Golden Ratio based on the Fibonacci Spiral. It offers an easy shortcut for incorporating a professional sizing and spacing system into your designs.

Want to try it?

When using the crop tool, move between the different types of crop overlays by using the shortcut key [o] and [shft] + [o] to toggle between the different angles and varieties of the overlay that are available. Position points of interest on the perfect spiral and lead viewers to explore the points of interest you capture in your image.

Working with this grid, you can shift elements to create energy, add natural balance to a page, and centralize headlines or focal points for maximum impact.

See more great ideas like this!
Click here to visit the Kevron Printing & Mailing, Inc. - Ideas Collection.
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MARKETING
Marketing Tip
Creative Ways to Repurpose Videos
GET ADDITIONAL VALUE FROM YOUR ORIGINAL VIDEOS

Repurposing video content can be a great way to get additional value from your original videos and save time and money. Here are a few creative ways to repurpose your marketing videos:

  • Transcribe video content into a blog post. Blog posts packed with relevant keywords boost your SEO and help drive organic traffic to your website.

  • Create teasers for social media by cutting down relevant parts of your video into small trailers.

  • Capture sections of your video as animated graphics and GIFs, which can be a great way to add movement to your website or other messages.

  • Consider turning your video into a podcast, releasing only the audio portion.

  • Cut portions of webinars or how-to video tutorials into shorter, helpful clips and add them to your website's help center or resources section.

Video content is not the only type that can be repurposed. If you'd like creative ideas for gaining additional value from print marketing campaigns, give us a call today!

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Uncommon Product
Event Stickers
CREATE A BUZZ AROUND UPCOMING EVENTS

Custom event stickers are a great way to generate excitement and create a buzz for your event. When distributed in advance, they can also double as a unique save-the-date that provides recipients with a reminder. You can hand out event stickers in person, include them with purchases, and stick them on envelopes, packages, and other mailings.

Event stickers can promote any type of event, such as fundraisers, grand openings, campaign launches, customer appreciation events, weddings, and other exciting celebrations. When given out during events, they are a fun and affordable way to offer a memorable keepsake.

Event stickers can be printed in any size or shape and are available on a roll or cut to size. Let us know if you’d like help creating the perfect sticker for your upcoming event. We look forward to hearing from you!

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Tech Tip
Downloading Vector Files from Canva
SAVE CANVA FILES AS VECTOR

Did you know you can save a Canva design as a vector file? It's an excellent option for maintaining quality while resizing your artwork. Here are two different ways to download your Canva design as vector files.

Downloading your design as an SVG file. This option, available with a Pro account, ensures a high-resolution file with a transparent background. In Canva, click on Share > Download > SVG. Once downloaded, open the SVG file in Adobe Illustrator to manipulate elements such as resizing, color changes, and repositioning.

Downloading your design as a PDF. The second option does not require a Pro account. However, please note that the PDF will not have a transparent background. In Canva, click Share > Download > PDF. Do not click Flatten PDF. Open the PDF in Adobe Illustrator, Select All, and go to Object > Clipping Mask > Release. You may need to repeat this step if all of your design elements are not editable the first time.

If you have questions about file types when preparing your print documents, our team is ready to help! Email or call us anytime.

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Fun@Work

Spotlight Recipe

Alan Tudyk's Lemon Cake

Did You Know?

Unveiling the Hypnagogic Jerk

Printing Quiz

If your printer mentions the term justify, they mean...

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Kevron Printing & Mailing, Inc., 9831 S. 78th Avenue, Unit F, Hickory Hills, IL 60457 708-229-7725