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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to kevronprint.com.

KEVRON PRINTING & MAILING, INC. PRESENTS
JAN
7
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Kevron Printing & Mailing, Inc.
 
 
 
The Way I See It
 

Reflecting on your leadership approach can profoundly impact your team and clients. Thoughtful leadership goes beyond making decisions; it’s about being mindful of how your choices affect everyone around you. Whether sharing your vision or tackling tough situations, intentional leadership helps build trust and loyalty. This kind of leadership encourages open communication and makes people feel like their input matters. 

Here’s the way I see it: Thoughtful leadership is an investment in your company’s growth and the people who drive it.
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Idea of the Week
Turn Pages into Profits: 10 Tips to Market Your Book
MARKET YOUR SELF-PUBLISHED BOOK LIKE A PRO

You’ve poured your heart into writing a book—now it’s time to get it in front of readers!

Whether you’re a first-time author or a seasoned pro, marketing can feel overwhelming, but it doesn’t have to be. You can turn your self-published book into a success story with a solid plan and a few strategic moves.

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From building local buzz to expanding your reach online, here are ten practical and proven tips to help you spread the word and get your book into the hands of eager readers.

1. Attend Local Events and Fairs

Local book fairs and events are excellent opportunities to promote your book face-to-face.

Bring copies of your book, business cards, and printed marketing materials to showcase your work. A personal connection often goes a long way toward building a reader base.

2. Fill Out Your Author Bio on Amazon

Creating a comprehensive author bio on Amazon is crucial for building your brand.

Potential readers often visit author bio pages when deciding whether to purchase a book, so make sure your profile is polished and professional. For inspiration, look at other successful authors in your genre.

3. Create a Dedicated Author Website

A website is a vital hub for all of your marketing efforts.

Not only does it provide a home for your blog and updates, but it’s also a perfect spot to collect email addresses for your mailing list. Make sure your website is mobile-friendly and easy to navigate.

4. Engage With Local Communities

Local libraries, bookstores, and schools can be fantastic outlets for promoting your book.

Reach out to these organizations for readings, events, or opportunities to feature your book. Community involvement helps to build a strong local fan base.

5. Approach Local Media and Press

Local press, community magazines, and blogs always look for stories.

Craft a compelling press release and send it to local media. Whether it's a story about your journey as an author or a feature on your book, local media exposure can significantly boost your visibility.

6. Offer Free Copies to Beta Readers

Beta readers provide invaluable feedback; in return, they can leave reviews on platforms like Amazon or Goodreads.

Their honest feedback can help fine-tune your book and generate early buzz, increasing the likelihood of future readers purchasing your book.

7. Use Social Media Strategically

If social media fits within your comfort zone, platforms like Instagram, Facebook, or Twitter can be powerful tools to connect with readers.

Share snippets of your book, updates on your writing process, and behind-the-scenes content to build excitement before your book's release.

8. Optimize Your Book’s Back Matter

Your book’s back matter is prime real estate for marketing.

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Use these pages to ask for reviews, promote other books you've written, and encourage readers to sign up for your newsletter. Including a call to action at the end of your book can keep readers engaged long after they’ve finished reading.

9. Submit Your Book to Review Sites and Bloggers

Many websites and bloggers are dedicated to reviewing books or novels.

 A positive review from a reputable source can significantly increase your book’s visibility. Research bloggers and review sites that align with your genre and pitch your book to them.

10. Experiment with Amazon Advertising

Amazon Ads can be a powerful tool when used strategically.

Experiment with small-budget ads to see what works best for your target audience. Monitor your campaigns and adjust them as needed to ensure you get the best return on investment.

Build Your Audience with Confidence

Effective book marketing doesn't happen overnight, but following these tips can help you gain traction and get your book into readers' hands.

Print materials and community connections remain powerful tools in today’s digital age. Contact us to help you create stunning printed promotional materials like business cards, flyers, and bookmarks to support your marketing efforts.

See more great ideas like this!
Click here to visit the Kevron Printing & Mailing, Inc. - Ideas Collection.
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Marketing Tip
Refresh Your Campaigns with A/B Testing
GIVE YOUR CAMPAIGNS A BOOST WITH A/B TESTING

Have you ever heard of A/B testing? It’s a simple way to see what works best in your marketing campaigns by comparing two versions of something—like a postcard design, headline, or call-to-action—and picking the winner. Here’s how:

  • Focus on One Thing: Test just one element at a time, like a headline or image.

  • Divide Your Audience: Show version A to one half and version B to the other.

  • See What Clicks: Check out which version gets more engagement or drives more sales.

A/B testing helps you make smarter, data-backed decisions to improve future campaigns and get the most bang for your buck. Need help creating materials for your tests? Our team is here to help!
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Uncommon Product
Spot UV Coated Business Cards
ADD IMPACT TO BUSINESS CARDS

Stand out with business cards that pop—literally!

Spot UV coating adds a tactile element that elevates your brand image. The glossy, raised texture is applied only to specific design elements, creating contrast and highlighting key parts like logos or contact details. Consider using it in the following ways:

Highlight Your Logo: Make your brand the star by adding a raised UV finish to your logo.

Emphasize Key Details: Draw attention to your name, title, or contact info.

Combine with Color: Pair vibrant colors with raised UV to create a striking visual and tactile effect.

This finish is perfect for professionals looking to make a lasting impression during networking events or client meetings. Want to experience the effect yourself? Contact us for samples or a custom quote!
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TECH
Tech Tip
Simplify Your Workflow with Keyboard Shortcuts
BOOST YOUR PRODUCTIVITY WITH KEYBOARD SHORTCUTS

Mastering a few simple keyboard shortcuts can make your daily tasks faster and hassle-free. If you are looking to save time and effort, give these a try:

  • Ctrl + Shift + T (Windows) or Cmd + Shift + T (Mac): Reopens the last closed tab in your browser, perfect for when you accidentally close an important webpage.

  • Alt + Tab (Windows) or Cmd + Tab (Mac): Quickly switch between open applications, reducing the need to use a mouse.

  • Windows Key+ D or Cmd + F3 (Mac): Minimizes all windows to reveal the desktop.

Small steps like mastering these shortcuts can make your workday smoother and more efficient. Try incorporating a new shortcut daily and see how it enhances your workflow!
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Fun@Work

Spotlight Recipe

Sandra Oh’s Spicy Sesame Noodles

Did You Know?

Nature’s colorful display

Printing Quiz

When your printer says bleed, they mean...
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