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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to kevronprint.com.

KEVRON PRINTING & MAILING, INC. PRESENTS
NOV
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Kevron Printing & Mailing, Inc.
A Good Reminder at the Gas Pump
 

The other day, I stopped to fill up my tank. As I waited, I noticed a small sticker on the pump: “Check your tires. A few seconds now can prevent big problems later.”

It struck me how true that is not just for cars, but for business too.

Sometimes, we become so focused on moving forward (meeting deadlines, chasing new leads, and hitting year-end goals) that we forget to pause and check for slow leaks. Maybe it’s a neglected customer relationship. A process that’s gotten clunky. Or a team that’s running low on fuel.

Small check-ins can make a big difference. They prevent breakdowns, build momentum, and remind us we’re not just managing tasks, we’re stewarding something bigger.

So here’s your nudge: What’s one small thing you could check today that might save a bigger problem tomorrow?

Here’s the way I see it: Forward motion is important. But it’s the quiet, consistent maintenance that keeps us running strong.

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Idea of the Week
Stop Them in Their Tracks: 3 Quick Tips for Profitable Content Marketing
BUILD TRUST THAT SPARKS SALES WITH DYNAMIC CONTENT MARKETING

Do you want your target customers to pump the brakes when they see your content?

Customers want authentic relationships with the companies they do business with, and inbound marketing focuses on creating content and resources curated just for them. 

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Here are three tips for shaping dynamic content marketing to get your readers to slow down and build trust that sparks sales.

1. Craft Attention-Grabbing Headlines

On average, 80% of people will scan your headline, but only 2 in 10 will read the rest of your content.

Not having a strong headline wastes the energy you invest in content creation! Writers should spend at least five minutes brainstorming titles and try generating 5-10 options before selecting a winner.

Compelling headlines are specific, make a promise to the reader, and create a sense of urgency so people will read the piece right away.

2. Use a Relevant Tone

Have you ever used a particular "voice" to talk to your dog or a young child? Would you use that same tone in a board meeting?

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When refining your writing, match your tone to your readers' attitude and the subject. For example, Harley Davidson might use a gruff personality while Old Spice employs a humorous "dad joke" style. Should your tone be technical, playful, conversational, or blunt?

Content with a distinct voice is engaging, memorable, and persuasive. Check out this resource for 42 different styles of tone – examples included!

3. Put Practical Help in Their Hands

With thousands of videos, blogs, and podcasts zooming around daily, people only scratch the surface of available information.

Maximize your efforts by creating content that helps readers learn or do something new – or encourages them to improve what they're already trying. Don't shoot in the dark! Before writing anything, create a detailed buyer persona that identifies your ideal reader's challenges, pain points, goals, and immediate needs.

As you write, employ the exact words people will use in an online search or their daily lives. Don't write about "architectural consulting" if your leads are looking for help with "home remodeling."

Drive Action to Maximize Audience Engagement

You've started strong, and it's time to finish well.

Now that your content has people's attention and confidence, tell them what to do next. Do you want your readers to register for a workshop, call your office, or order a free catalog? Give a relevant call to action to encourage them to continue interacting with your company.

Reinforce convincing online content with rock-solid print marketing. Contact us today to help update brochures, business cards, or new customer portfolio pieces.

See more great ideas like this!
Click here to visit the Kevron Printing & Mailing, Inc. - Ideas Collection.
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Marketing Tip
Make the Most of “Shoulder Season” Marketing
NOW'S THE PERFECT TIME TO STAND OUT WHILE OTHERS SLOW DOWN

In many industries, early November is what marketers call a “shoulder season,” a quiet zone between major summer/fall campaigns and the end-of-year holiday rush.

That lull creates an opportunity: less inbox noise, less competition, and more room to be noticed.

Here’s how to take advantage of it:

  • Launch a micro-campaign. Instead of going big, go focused. A short postcard series, a two-week email promo, or a mini “check-in” campaign keeps you top-of-mind.

  • Promote “early access.” Use print to give VIP customers a sneak peek at your holiday services, limited spots, or new offers before the rush begins.

  • Encourage pre-orders. November is a great time to push deadline-sensitive products like calendars, catalogs, or holiday event signage.

  • Use gratitude as a hook. A well-timed “thank you” campaign can drive engagement and set the tone for holiday messaging later.

Need help building a print piece that makes the most of the moment? Let’s create something timely together.

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Uncommon Product
Tent-Style Desk Calendars
A COMPACT CALENDAR THAT WORKS OVERTIME

If you're looking for a print product that blends form, function, and year-long visibility, tent-style desk calendars are a smart choice.

Unlike traditional wall calendars, these compact pieces are designed to sit upright on desks, counters, or reception areas, right where decisions are made and calls are placed. That makes them perfect for staying visible in high-traffic spaces all year long.

  • Dual-sided design: Feature the month on one side and promotional space, QR codes, or contact info on the reverse.

  • Perfect for tight spaces: Their small footprint means they fit anywhere, no wall hook required.

  • Customizable content: Highlight your business hours, seasonal offers, or even industry-specific reminders month by month.

  • Great for gifting: Clients appreciate useful items, especially ones they’ll see 365 times a year.

Want to make sure your brand stays front and center in 2026? Let’s create a calendar that works just as hard as you do.

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Tech Tip
Let Notion’s AI Agents Do the Busywork
GIVE YOUR TO-DO LIST ITS OWN ASSISTANT

What if you could hand off tasks like summarizing notes, building timelines, or drafting emails and have them done in minutes?

That’s the idea behind Notion 3.0, a major update to the popular productivity platform. It now includes AI Agents, personalized digital assistants that collaborate with you and your team to automate repetitive tasks and accelerate your workflow. Here’s how.

  • Personal Agent: Tell it what you need (like “create a client follow-up email” or “organize this week’s meeting notes”) and watch it go to work.

  • Knows your content: Your agent pulls from the info in your workspace, no need to repeat yourself.

  • Collaboration built in: AI Agents can assist teams just like real coworkers, reducing bottlenecks and boosting consistency.

  • AI Inbox + Calendar: Manage your schedule and communication in one AI-powered hub.

Want help transforming your notes, drafts, or big ideas into polished print? Our team’s ready when you are.

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Fun@Work

Spotlight Recipe

A sizzling Spanish classic that would make Antonio Banderas proud

Did You Know?

Honey from ancient Egypt is still edible!

Printing Quiz

When your printer refers to “Registration,” what they really mean is…

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Kevron Printing & Mailing, Inc., 9831 S. 78th Avenue, Unit F, Hickory Hills, IL 60457 708-229-7725